- Samsung Storytelling with Data
In 2022, I worked with Alex Capper, Head of Data Planning, to design a CHEP-branded presentation emphasising the value of well-designed, considered data as a tool for telling stories.
As a way of expanding upon the CHEP brand, I abstracted part of the ‘C’ and applied these new shapes across section headers as a kind of micro-identity, and as a way of creating a common thread throughout the presentation. The section dedicated to Gestalt Principles (specifically how they can be utilised to present data more effectively) provided an opportunity to stretch our brutalist, geometric style and present Gestalt in a uniquely CHEP way.
Presented to over 1,000 people from Samsung, Telstra, Flybuys, Latitude and Clemenger Group, Storytelling with Data had the highest retention rate of any virtual Clem Talks for 2022.
As a way of expanding upon the CHEP brand, I abstracted part of the ‘C’ and applied these new shapes across section headers as a kind of micro-identity, and as a way of creating a common thread throughout the presentation. The section dedicated to Gestalt Principles (specifically how they can be utilised to present data more effectively) provided an opportunity to stretch our brutalist, geometric style and present Gestalt in a uniquely CHEP way.
Presented to over 1,000 people from Samsung, Telstra, Flybuys, Latitude and Clemenger Group, Storytelling with Data had the highest retention rate of any virtual Clem Talks for 2022.