Sasha Taylor

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SELECTED
#PROJECTDISCIPLINEYEAR
A1PRIMARY MOTION MOTION2023
A27-ELEVEN SMOOTHIE SCREENSDIGITAL, MOTION, ILLUSTRATION2022
A3SAMSUNG STORYTELLING WITH DATABRANDING, DIGITAL2022
A4MELBOURNE HOLOCAUST MUSEUM BRANDING, PRINT 2022
A5BOOK RUNNER BRANDING, CONSULTING, DIGITAL, ILLUSTRATION2021
A6MAUD x MECCAILLUSTRATION2021
A7LUXE FLORART BRANDING2021
A8KIOSKENBRANDING, ILLUSTRATION, DIGITAL, PHOTOGRAPHY, PRINT2019 TO 2021

PUBLICATIONS
#PROJECTARTISTYEAR
B120,000 RETURN PHOEBE KELLYUPCOMING
B2FIREFLY, DON’T LIE TO MEJAMES WHITINGUPCOMING
B3DEATH OF AN IDEAPETER MILNE2023
B4WHAT ARE YOU LOOKING FOR?LUKE LE2021
B5THE ROYAL TOUR VINCENT NAMATJIRA2020
B6FIGURES OF SLIPPAGE AND OSCILLATIONIZABELA PLUTA2020
B7JUVENILIAPETER MILNE2020
B8COO-EE!CLAUDIA VAN EEDEN2019
B9END STREETNOEL MCKENNA2019
B10PELCI MANORSARAH WALKER2019


ARCHIVE
#PROJECTDISCIPLINEYEAR
C1INSTITUTE OF MODERN ARTBRANDING, PRINT2019 TO 2020
C2EMERGING ARTISTS PUBLICATION SERIESBRANDING, PRINT2019
C3BARBARA KRUGERBRANDING, MERCHANDISE DESIGN, PRINT2019
C4CLOUD SERVICEBRANDING, EXHIBITION DESIGN, PRINT2019
C5ATHLEGENBRANDING, DIGITAL, PRINT, VIDEO2018 TO 2021
C6BIG CHEESEBRANDING, ILLUSTRATION, PACKAGING, TYPOGRAPHY2016

PRESS
#PROJECTARTICLEYEAR
12023
22022
32022
42022
52022
62021
72021

AWARDS
#PROJECTAWARDYEAR
12024
22023
32023
42023
52021

EDUCATION
#DEGREEGRADEYEAR
1
RMIT UNIVERSITY – BACHELOR OF MEDIA AND COMMUNICATION (HONOURS)
HONOURS FIRST CLASS
2017
2
RMIT UNIVERSITY – BACHELOR OF DESIGN (COMMUNICATION DESIGN)
DISTINCTION
2014 TO 2016


References available upon request.


© 2024 Sasha Taylor

I respectfully acknowledge the Wurundjeri People of the Kulin Nation as the Traditional Owners of the land on which I live and work, and I acknowledge that this land is unceded. I pay my respects to Elders past and present.

A4
  • Melbourne Holocaust Museum

Following CHEP’s Melbourne Holocaust Museum rebrand, I worked with Senior Designer Patrice Liem to roll out the first issue of Voices, MHM’s monthly magazine.
       The design language developed for MHM honours the efforts of survivors to create a space for education and awareness. The new colour palette is rich with symbolism within Jewish religion and culture: yellow for defiance, hope and perseverance; blue for heaven and the sea. The display font visually references the design concept of fragmentation while the brand font, Maison Neue, celebrates a ‘new house’ for the museum.
        The Voices visual system follows the new MHM guidelines, using the geometry of shape/letter fragments to define layouts and image crops. I was able to play within these guidlines and elaborate on them when designing spreads.

Chief Creative Officer: Gavin McLeod
Deputy Creative Officer: Glen Dickson
National Head Of Design: Christian Hewitt
Director, Brand: Nick Andrews
Associate Creative Director: Sophie Beard, Kate Allen
Senior Designer: Patrice Liem, Sonia Coughlan
Designer: Saxon White, Sasha Taylor-Leech
Junior Motion Designer: Michelle Nguyen
Account Director: Laura Eagleton, Raquel Ware
Brand Planner: Albert Olsen
Senior Technology Project Manager: Sebastien Donnadieu
Marketing Automation Program Manager: Ryan He
Visual Art Manager: Denis Bernar
Head of Visual Art: Shayne Simpson
Studio Manager: Sam Scherma
Managing Director, Sydney: Jonny Berger

 ALL PROJECTS