As Melbourne International Film Festival’s Graphic Designer, I am responsible for developing and executing MIFF’s visual narrative and managed the 2024 campaign’s creative roll-out across owned, earned and paid channels, as well as all internal brand assets. My predecessor Elwyn Murray developed the creative direction for MIFF’s 2024 identity before handing over the reigns in the months leading up to the festival.
       Among other things, my work includes creating animated and static social content, website and eDM assets, digital advertising, signage, wayfinding and accessibility guides, merchandise, cinema assets (for screenings, launches and MIFF Awards events), decks and other internal assets.

Creative Direction: Elwyn Murray
Design: Sasha Taylor
Head of Marketing & Communications: Olivia Simon
Digital Content Coordinator: Jasmine Penman
Marketing Campaign Coordinator: Anne Ueki
Publications Manager: Adolfo Aranjuez
Program Guide Design: Annie Luo