Branding, packaging and website design for a university project. Playing with notions of highbrow and lowbrow, Big Cheese makes light of and markets itself to the stereotypical Melbournian.
        The name and mascot reference those who own – sometimes a little too proudly – Melbourne’s title of being the cultural capital of Australia. The hand-drawn typeface is a nod to the city’s iconic street art and reflects Melbourne’s typically artisanal approach to brewing (and branding).