Sasha Taylor


  1. Book Runner

  2. Athlegen


  4. Kiosken

  5. Luxe Florart

  6. Institute of Modern Art

  7. abC Shanghai

  8. Jeannie Rowbotham
  9. Barbara Kruger

  10. EAPS

  11. Cloud Service

  12. Big Cheese
  13. Bryce & Co

  1. What are you looking for?
  2. The Royal Tour
  3. Figures of slippage and oscillation
  4. Juvenilia
  5. Coo-ee!
  6. End Street
  7. Pelči Manor


© 2022 Sasha Taylor

I respectfully acknowledge the Wurundjeri People of the Kulin Nation as the Traditional Owners of the land on which I live and work, and I acknowledge that this land is unceded. I pay my respects to Elders past, present and emerging.

Book Runner (via Studio TunTun)                2021                Branding, Consulting, Digital Design, Illustration, Website Design               

Book Runner is an online retail platform that encourages the reevaluation and renewed appreciation of secondhand books. It speaks to the cultural cachet of bookselling, linking the digital world with the nostalgia that Book Runner’s customer base associates with books and bookstores. With a wide range of fiction, non-fiction, rare and out-of-print titles to choose from, Book Runner shines a light on long-forgotten books that would otherwise go straight from the bottom shelf to the rubbish dump.

Having reached growth capacity, moving the business forward required a dynamic website integrated with Instagram to make handling fulfillments, payments and complaints easier. The website features a modular structure with colour pops and a friendly mascot created by Steve Gavan. The design (led by Callen Neasmith) addresses navigation challenges with unique search functions and accessible categories, allowing users to find products quickly and efficiently. To accompany the website, I designed a comprehensive brand guide and a set of 34 illustrations based on the original mascot.

Designers: Dalton Bruyns, Katie Fridman, Callen Neasmith, Sasha Taylor
Suppliers: Jack Fowler

All previous work for Book Runner was designed by Steve Gavan, specifically a logo suite (which was updated by Studio TunTun) and brand collateral (including some illustrations and a business card, bookmark and tote bag).