Sasha Taylor



Work

  1. Book Runner

  2. Athlegen

  3. MAUD x MECCA

  4. Kiosken

  5. Luxe Florart

  6. Institute of Modern Art

  7. abC Shanghai

  8. Jeannie Rowbotham
  9. Barbara Kruger

  10. EAPS

  11. Cloud Service

  12. Big Cheese
  13. Bryce & Co



Publications
  1. What are you looking for?
  2. The Royal Tour
  3. Figures of slippage and oscillation
  4. Juvenilia
  5. Coo-ee!
  6. End Street
  7. Pelči Manor


Information
Email
Instagram
LinkedIn



© 2022 Sasha Taylor

I respectfully acknowledge the Wurundjeri People of the Kulin Nation as the Traditional Owners of the land on which I live and work, and I acknowledge that this land is unceded. I pay my respects to Elders past, present and emerging.


Big Cheese                2016                Branding, Illustration, Packaging, Typography                


 
Branding, packaging and website design for a university project. Playing with notions of highbrow and lowbrow, Big Cheese makes light of and markets itself to the stereotypical Melburnian.

The name and mascot reference those who own – sometimes a little too proudly – Melbourne’s title of being the cultural capital of Australia. The hand-drawn typeface is a nod to the city’s iconic street art and reflects Melbourne’s typically artisanal approach to brewing (and branding).